A good marketing plan lays out the marketing actions you need to execute. For each action item, it should spell out the potential revenue, expenses and timing required to be successful in meeting your financial goals. This webinar will cover the following:

• Setting financial and strategic marketing goals.
• Defining your product or service using the “Four Ps”.
• Defining your overall promotional strategy.
• Choosing the right promotional methods to reach your goals.
• Developing an online marketing strategy.
• Setting a marketing budget and timeline.Choosing and defining metrics to measure your success.

Our Presenter, Craig Linsky – a SCORE mentor and Chairman of the Client Education
Committee at SCORE in Jacksonville. Craig worked in the financial services industry for nearly
thirty years. For the past ten years, he has designed and taught marketing and other business
topics both domestically through SCORE and internationally through the Financial Services
Volunteer Corp.