16DecDecember 16, 2022

Business Model Innovation

If your business is failing, struggling, or not growing, then it is begging for innovation– Business Model Innovation. Assuming you have a clear Vision/Purpose, know your Why, and have a great team, then first Visualize your entire Business Model. Think of business as a computer, then the Business Model is like...

By Katy CookBusiness Growth, Business Planning, Innovation-LedBlog

02DecDecember 2, 2022

Complexity To Simplicity

Confronted by a world of complexity, we desire simplicity most of all. Though our sophisticated technology has simplified many things like data storage, and number crunching, it has come with a bundle of complexity. It drives us to distraction and goes against what we want most - simplicity. One person who...

By Katy CookUncategorizedBlog

23NovNovember 23, 2022

The Corporate Couch – Five Social Media Tips That Apply to Personal Success

1. Less is more. Just as the more social media platforms a business has, the more confusion is caused for clients. If you try to be all things to all people, you will limit your success. Marketing departments should maintain about 3 to 4 social media platforms that allow the most...

By Katy CookMarketing and SalesBlog

16NovNovember 16, 2022

Business is all about Empathy

Businesses try to make shopping a memorable experience, more forward-thinking businesses focus on people, not technology. Business is all about P2P (person to person). If the buying experience is memorable, it is usually because it was a bad experience. Unfortunately, most of us have these memorable bad buying experiences almost daily....

By Katy CookBusiness Growth, Innovation-LedBlog

21OctOctober 21, 2022

The Corporate Couch – 11 Tips to Better Manage Your Finances

Whether you’re a business owner or a manager, staying on top of tangible items is vital to success. These tips can help you keep track. 1. Set up a realistic budget. While it’s good to be optimistic, don’t plan for more spending than you know you can afford. Make sure you plan...

By Katy CookFunding and FinancesBlog

10OctOctober 10, 2022

The Corporate Couch – Take A Vacation!!!

You need to take a vacation. It is important for you to escape work related tasks to avoid burnout and be even more productive. Here are some benefits of taking a vacation: Stress reduction – Research shows that people who take time off have fewer stress-related issues such as headaches, vision problems, high...

By Katy CookUncategorizedBlog

08OctOctober 8, 2022

PIVOTING, The Secret Sauce for Start-up Success

Why do over 90% of the start-ups fail within the first 5 years and why do over 95% of start-ups have difficulty getting funding from investors? Most of the founders are well educated (MBA, CPA, DBA, M.D., Ph.D., and on and on), and investors are actively searching to invest. Startups and...

By Katy CookBusiness GrowthBlog

03OctOctober 3, 2022

Focus & Willpower

We are constantly bombarded by distractions, which our brains must fight against. It turns out that a lot of us have wandering minds and struggle to stay focused. When we are reading, our minds typically wander anywhere from 20 to 40 percent of the time!! It’s not the chatter of...

By Katy CookUncategorizedBlog

20SepSeptember 20, 2022

The Corporate Couch – Are You Managing Your Time?

Whether you are working from home or back in the office, time management is important. Good time management reduces stress and increases productivity. Answer these questions to determine if you are using your time wisely. If you answer “yes” to any, you probably could some help! Do I spend time wondering what...

By Katy CookUncategorizedBlog

09SepSeptember 9, 2022

Growth AND Fixed Mindsets

Our mindset shapes whether we believe we can learn and change and grow – or not - our beliefs in accomplishing something, such as realizing our Vision, Mission, and Goals- our NorthStar. These two extremes form the basis for the concept of a fixed versus a growth mindset. People with a...

By Katy CookBusiness GrowthBlog